Focused product strategy work to clarify direction, priorities, and structure

This work is typically used where progress has slowed, views differ, or the cost of getting decisions wrong is high — and where those decisions cannot realistically be resolved in a single meeting or workshop.

The emphasis is on sustained, focused product strategy work: surfacing and testing assumptions over time, making trade-offs explicit, and supporting leaders as decisions are shaped, revisited, and carried through into action.

The work may include analysis, working sessions, and targeted workshops, but these are used as part of a broader engagement rather than as stand-alone events. The intent is to provide continuity and support as strategy develops, priorities shift, and new information emerges.

This is not a short-term fix or a substitute for execution. It is product strategy support designed to help organisations reach better decisions and maintain momentum over weeks or months.

Best used when you need to:

• make a high-stakes decision where several options are genuinely viable and the consequences matter

• work through complex trade-offs that can’t be resolved in a single meeting or workshop

• bring focus and coherence to a roadmap, investment plan, or set of competing initiatives

• test, refine, or regain confidence in an existing product or innovation direction

• put clearer structure around ownership, decision-making, and ways of working at leadership level

• develop a robust, defensible narrative for executives, boards, or investors as decisions evolve